Cryptocurrency platforms are constantly innovating to attract and retain users, and among these initiatives, Airdrop has become a powerful tool for building communities and distributing tokens. The well-known exchange Gate recently announced its “CandyDrop Airdrop 3.0” event, which is yet another iteration of its established token distribution mechanism.

Participation mechanism: Airdrop framework guidelines

The core of CandyDrop Airdrop 3.0 is to reward user activity, especially in contract trading and expanding the community through referrals. The event runs from June 11, 2025, 17:00 (UTC+8) to June 26, 2025, 17:00 (UTC+8), providing users with a concentrated participation period. The total prize pool of 200 ETH is divided into two main parts: a contract trading prize pool of 170 ETH and a friend invitation prize pool of 30 ETH. The maximum limit an individual can share from the total prize pool is 1 ETH, with specific secondary limits for each part.

To participate, users are required to explicitly click the “Join” button on the event interface. This crucial step will activate the statistics of user data, highlighting a clear “opt-in” mechanism. After successfully joining, users can earn “candies” by completing designated tasks. These candies proportionally represent the user’s share in the corresponding prize pool. The distribution of candies is designed with a slight delay, being credited to the user’s account within 1 to 3 hours after task completion, and users need to check the candies obtained 3 hours after completing the tasks.

Contract Trading Drive: 170 ETH Prize Pool

A large share of the Airdrop — 170 ETH — is allocated to users participating in contract trading. The main qualification to participate in this prize pool is that during the event period, the contract trading volume of any currency reaches or exceeds 10 USDT. The trading volume is calculated as the total of opening positions plus closing positions. Each time the threshold of 10 USDT is reached, the user will receive 1 “candy”.

The distribution formula for this prize pool is very simple: the airdrop rewards received by individual users are calculated based on the ratio of the number of candies they receive to the total number of candies received by all participating users, multiplied by 170 ETH prize pool. This proportional distribution model ensures that users who contribute more to the platform’s trading volume and thus receive more candies can receive a larger share of the rewards. This is a typical example of incentivizing core platform activities through a quantifiable reward system. The relatively low threshold of 10 USDT is designed to benefit a wide user base and may encourage new users to explore contract trading on Gate.

Beyond Airdrop: Strategic Insights from Gate

Although the CandyDrop Airdrop 3.0 provides users with a direct opportunity to earn ETH, it also showcases Gate’s ongoing strategy. By linking most airdrops to contract trading volume, Gate directly encourages users to engage with one of its core products. An increase in contract trading volume can enhance liquidity, narrow spreads, and ultimately create a more attractive trading environment for all users. This, in turn, can promote sustained user growth and platform revenue.

Emphasizing the invitation of “valid friends” who also engage in trading goes beyond mere user acquisition; it aims to achieve active user acquisition. This strategy, which focuses on quality rather than quantity in user growth, is a more sustainable approach to building a strong and active community. Active users are more likely to participate in other platform features, provide valuable feedback, and contribute to the overall vitality of the Gate ecosystem.

In addition, such Airdrops can generate significant attention and attract new users who might not have considered Gate. This marketing effect, although not explicitly stated, is undoubtedly an additional benefit of such activities. The relatively low participation threshold (10 USDT trading volume) allows it to reach a wide audience, potentially bringing new users into contract trading, a more advanced financial product.

The periodic nature of the CandyDrop event has now entered its third iteration, indicating that Gate views it as a successful and indispensable part of its user engagement strategy. This suggests ongoing efforts to reward its community and incentivize desired behaviors, thereby fostering loyalty and driving platform adoption.

Conclusion: The Integration of Incentives and Ecosystem Development

Gate’s CandyDrop 3.0 Airdrop represents a meticulously planned initiative aimed at stimulating user activity and expanding its community. By strategically linking rewards to specific actions such as contract trading and qualified referrals, the platform aims to achieve multiple objectives: increasing trading volume, attracting genuinely active new users, and solidifying community loyalty. While the allure of ETH rewards is a powerful incentive, the underlying mechanisms reveal a complex approach to ecosystem development. As the event progresses, its success will undoubtedly be measured not only by participation numbers but also by the lasting impact on Gate’s user base and the continued vitality of its trading environment. For participants, understanding the nuances of the rules and being aware of the inherent risks in cryptocurrency trading will be key to maximizing their potential returns in this significant Airdrop event.

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