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Fold partners with Blackhawk to push Bitcoin gift cards into the mainstream retail market in the United States.
According to Jinse Finance, Fold, a Bitcoin Financial Service company listed on Nasdaq, announced a partnership with payment technology company Blackhawk to promote its Bitcoin gift cards to major digital retailers in the United States. Since the launch of this gift card in May 2025, it has aimed to simplify the way users acquire and use Bitcoin. This collaboration will leverage Blackhawk's network of over 400,000 sales points worldwide to expand its influence, and Fold also plans to launch offline retail points later this year. The current market size of the gift card industry in the U.S. exceeds $300 billion, and Fold intends to capitalize on the growing acceptance of Bitcoin in the U.S. to seize the first-mover advantage in the encryption gift card sector.