BNB on-chain Meme coin BUBB attracts follow, BSC Meme popularity continues to rise

Recently, a meme coin named BUBB on the BNB chain has gained high attention in the community, mainly due to the fact that He Yi, the founder of a trading platform, took the initiative to interact with and follow him on social media on March 21. According to the data, after He Yi interacted, BUBB's market value quickly climbed from $2.5 million to $27 million, an increase of more than 10 times. After a brief pullback, its price hit new highs, reaching a maximum market capitalization of $34 million.

It is worth noting that BUBB is not just a project that rides the trend, but a Meme coin with a hand-drawn artistic style, designed by the creator vutnerable, and launched on the Four.meme platform at midnight on March 20. Before any interaction, its market value had already reached 6 million USD.

At present, the community generally believes that BUBB will become the leading project of art style meme coins on BNB Chain, filling the gap in this segment of the chain. What's more, the emergence of BUBB marks that BNB Chain has attracted the attention of a large number of overseas meme players and developers, and the previous art style meme coins were mainly focused on the Solana chain. At the same time, this also means that the meme ecology on the BNB chain is entering a new stage, and the hot spots on the chain are no longer only around a few core figures, and more projects with original and community attributes are emerging.

The New Shift in the BSC Meme Ecosystem

This week, the price of Mubarak skyrocketed due to a frequent mention by a well-known person over the weekend. In this regard, there are concerns in the market that this "official push" model will continue to be effective for BNB Chain, because from the on-chain data in February, this model has not been able to keep players and funds in the BNB Chain ecosystem for a long time.

Data shows that the popularity has not decreased for a week.

After a week of observation, it is surprising that the on-chain heat of BNB Chain has not subsided. While there was no significant change in total lock-up (TVL) and on-chain activity, the data from the decentralized exchange's (DEX) trading volume and the main meme issuance platform, Four.meme, performed well.

From the perspective of DEX trading volume, data shows that since the early popularity of ( Mubarak on March 14, ), the daily trading volume of BNB Chain DEX has consistently been ahead of public chains like Solana, Ethereum, and Base.

According to DeFiLlama data, BNB Chain DEX trading volume reached $14.22 billion in the past week, ranking first among all blockchains, while Solana ranked third behind Ethereum. BNB Chain's major decentralized exchange also became the most traded DEX platform in the past week.

Regarding the data of the Four.meme platform, the total revenue has exceeded 6266 BNB(, which is approximately 4 million USD), an increase of about 1.5 million USD compared to March 17. The platform's daily unique user count, daily token launch count, and daily trading volume have shown an overall upward trend over the past week.

Based on these data, BNB Chain's meme boom is more sustained than the previous waves in February, and user attention has not faded in a short period of time. On the other hand, official support has also contributed to this, and this week He Yi has significantly increased his social media activity and actively engaged with the community and project parties, and the popularity of BUBB is a typical example.

At the same time, the first phase of voting and listing activities launched by a trading platform on March 20 not only mobilized the enthusiasm of the meme community in the short term, but also extended the expectation that BSC Meme will be launched on mainstream exchanges to March 27. As long as the community can see hope, the BNB Chain Meme will not fade quickly.

A new narrative is forming, and the ecosystem is diversifying.

In addition to the good performance of on-chain data, from a narrative perspective, the focus of this round of meme craze is gradually diversifying, and it is no longer just around specific characters. The popular projects in February are strongly associated with certain key people, and a healthy meme ecosystem needs projects with greater community autonomy and originality.

This week, the autonomy of meme projects on the BNB chain is increasing. In addition to the previously mentioned hand-drawn art style meme coin BUBB, the zoo series on the BNB Chain is also rising, with ALANDALDS gaining popularity and its market cap reaching approximately $1.2 million.

These trends may indicate that the BSC Meme ecosystem is undergoing substantial changes.

Reflection and Outlook

However, there is also an argument that these may be superficial, and that a week's on-chain data performance is not enough to illustrate the long-term trend. Projects such as BUBB and ALANDALDS are still not completely detached from the influence of key figures, and much of their attention is still derived from this.

Essentially, Meme projects on the BNB Chain can still be divided into two categories: one is directly related to specific individuals, promoted actively by them; the other consists of concepts that these individuals interact with or might be interested in, such as BUBB or other styles of Meme.

Regardless, in the current environment where the overall sentiment of the crypto market is relatively cold, the Meme ecosystem and new wallet projects of the BNB Chain have become one of the few areas that can attract player participation. Some are experiencing sudden wealth, while others are still observing. How long this round of Meme craze on the BNB Chain can last and what kind of development trend it will present in the future is worth our continued follow.