Snoop Dogg NFT: record success on Telegram and new prospects for the bull and bear market

Snoop Dogg NFT marked a sensational breakthrough in the U.S. digital scene, smashing every sales record on Telegram and reigniting interest in NFTs. In just 30 minutes, the collection launched by the famous American rapper sold out, generating a revenue of 12 million dollars and demonstrating how the innovative formula of Telegram Gifts can captivate a wide audience, despite the sector’s crisis.

The launch of Snoop Dogg NFT on Telegram: numbers and details

The new Snoop Dogg NFT collection on Telegram has demonstrated the impact that a celebrity can have on digital dynamics. The collection, consisting of about 996,000 NFTs powered by the TON blockchain, has put up for sale animations and items inspired by Snoop Dogg’s typical style. These are digital images depicting vintage cars, swag bags, a digital dog, symbols related to marijuana, and numerous other thematic details.

These assets, defined as Telegram Gifts, are designed to be used as animated images on users’ Telegram profiles or converted into Stars, the new in-app currency of the platform. All of this, according to Pavel Durov – founder of Telegram – generated in less than half an hour 12 million dollars in sales, setting a new standard for NFT collections on messaging apps.

@SnoopDogg’s digital collectibles drop on Telegram sold out in just 30 minutes today, generating $12M in sales. Nearly 1M unique NFTs inspired by Snoop’s iconic style. Blockchain minting and the secondary market go live in 21 days. It’s going to be wild. pic.twitter.com/DeinT5C2f4

— Pavel Durov (@durov) July 9, 2025

Why the NFT market is looking at Telegram

The innovative approach of Telegram Gifts has been an element of extraordinary appeal. The possibility of wearing NFTs directly on the Telegram profile makes the experience more personal and visible, unlike other traditional markets. As a result, this approach could attract additional brands and intellectual property Web3 interested in replicating the format.

According to Zenith, NFT lead of TON, although the features introduced by Telegram have been active since January, the collaboration with a media figure of the caliber of Snoop Dogg marks the start of a new narrative for the NFT market.

NTF and market trends in 2024

The success achieved by the Snoop Dogg NFT collection partially disproves the widespread idea that the non-fungible tokens market has reached a standstill. Despite the considerable drop in volume recorded in recent months, with a decrease in transactions and total sales, this initiative has managed to recapture attention on a segment perceived by many as in decline.

The rapid sale of NFTs on Telegram can be read as a sign of recovery, fueled by the entry of influential creators and the adoption of innovative engagement mechanics.

Engagement strategy: new track and music video

The launch strategy for the Snoop Dogg NFT collection on Telegram was not limited to the mere distribution of digital assets. In parallel, the artist released the new track “Gifts” and a music video that visually presents all the NFTs and available collateral. This multimedia content received an excellent reception on social networks, boosting the hype and consolidating Snoop Dogg’s position as a pioneer among celebrities in the adoption of NFT systems.

“html

The positive reviews and the enthusiasm of the users contributed to achieving a sold out in record time. The combination of music, pop culture, and blockchain technologies has managed to stimulate the digital community, encouraging a purchasing experience that goes beyond the simple digital collection.

“ Other NFT initiatives by Snoop Dogg: a vision always forward

The commitment of Snoop Dogg in the NFT sector is part of a broader strategy, which has long seen him experimenting with new forms of fan engagement and enhancing his image in Web3. In June 2023, he launched the Passport Series, a collection that offered buyers exclusive access to reserved content. Already in February 2022, the Doggies collection was presented in partnership with The Sandbox, a testament to a constant focus on the potential of virtual worlds.

These experiences have allowed Snoop Dogg to build a solid reputation as a digital innovator, capable of interpreting and often anticipating the trends of new forms of collecting and interaction.

Innovation and future potential for NFT on Telegram

The success of Telegram Gifts opens interesting scenarios for the future development of NFTs. The marketplace and blockchain minting function, ready to be activated within 21 days of the drop, fuels anticipation for new ways of exchanging and enhancing assets by users. From a technical standpoint, the ability to directly convert gifts into Stars currency represents an interesting novelty, while from a commercial perspective, the platform could attract the strategies of numerous other brands.

Immediate customization of social profiles

Potential participation of new celebrities and brands

Expansion of the Web3 ecosystem on widely used apps

The Snoop Dogg NFT experience shows that authentic engagement and immersive interaction make the difference, especially in a competitive and rapidly evolving market.

Revival of the NFT market: signals and visions

The success achieved with the debut of the Snoop Dogg NFT on Telegram represents more than just a media exploit. The initiative challenges the dominant narrative regarding the “decline of NFTs” and suggests how, through innovation and storytelling, it is possible to reopen the discussion and stimulate new demand. Celebrities, big brands, and creativity are redefining the boundaries and prospects of this financial-digital segment.

For those who operate in the sector, or even just observe the NFT market with interest, the winning model of the Telegram collection launches an evident call-to-action: experiment, integrate engagement dynamics, and fully seize the opportunities offered by new and cross-media mechanics.