Elon Musk Plans to Turn X into a Complete Investment Platform

Elon Musk continues the process of transforming X into a multifunctional super app, inspired by examples from Asia. This week, Linda Yaccarino, the CEO of the platform, announced the upcoming introduction of integrated trading and investment services. Such a significant strategic shift could redefine everyday financial use cases while bringing X closer to Musk's long-standing ambition: to become a comprehensive ecosystem that combines social networking, payments, and financial services at the heart of the rapidly evolving digital landscape. X Money: The Shift of Fintech Becomes Clearer While Elon Musk has confirmed an unprecedented change with the upcoming launch of X Money, Linda Yaccarino, CEO of X, announced a major advancement in the transformation of this platform at a seminar during the Cannes Lions festival: "Soon, you will be able to manage your entire financial life on this platform," she stated. According to her, X will soon allow users to make investments and conduct financial transactions directly from the app. This announcement reaffirms Musk's ambition to turn X into a Western super app similar to WeChat. Some features have been developed or integrated into the platform, supported by strategic partnerships. Here are the key points to note: The creation of "X Money", a digital wallet solution set to launch in early 2025; Partnership with Visa aimed at supporting peer-to-peer payments (P2P); Announced goal: to enable value storage, payments to creators, purchase of paid content (PPV) and transfers between users; Strategic position: X envisions itself as a centralized financial hub, far beyond its original social DNA; Conceptual proximity to WeChat, clearly mentioned by Yaccarino to illustrate the vision of an all-in-one platform. The concentration of X on this financial usage marks an important turning point in the development of the platform. After rebranding, expanding the business model, and exploring new revenue channels, X is now taking a further step by establishing itself as an emerging social fintech company. A Reasonable Extension… Towards Cryptocurrency? In her speech, Linda Yaccarino did not mention cryptocurrency. However, Elon Musk's past in this field really makes us consider integrating them into X in the future. This entrepreneur is famous for his connections to the cryptocurrency universe, particularly through his public support for Dogecoin, and the fact that his company Tesla currently holds 11,500 bitcoins, worth about $1.2 billion. This proximity fuels the idea that the financial services planned on X may, sooner or later, include these assets. At this stage, no official confirmation has been issued. However, there are many weak signals. The structure of X Money, combined with the "all-in-one" approach supported by Musk, opens the door for future cryptocurrency support. Especially since the cryptocurrency ecosystem is still seeking a reliable bridge between social networks and payment services, a niche market that X has the potential to fill. If this direction is confirmed, it could reposition X as a hybrid company at the interface between financial technology and cryptocurrency, capable of competing with applications like Robinhood or Revolut. At the same time, this could raise regulatory questions, particularly regarding financial data management, anti-money laundering efforts, or compatibility with banking licensing regimes. In any case, this initiative, X's vision for cryptocurrency and its ambitions for instant payments, places X at the center of discussions about the future of integrated financial applications and could have a lasting impact on the strategies of other giant digital companies. #XSuperApp