Meta explores Blockchain again: may launch a cross-border payment system based on stablecoin

Meta explores a payment system based on stablecoins

According to reports, social media giant Meta is considering integrating blockchain technology into its platform, exploring a payment infrastructure based on stablecoins. Several informed sources revealed that the company is in preliminary discussions with several crypto asset companies to assess the feasibility of using stablecoins as a tool for cross-border payments.

This initiative primarily targets scenarios such as creator earnings payments on Instagram, where stablecoins may offer users a lower-cost option compared to traditional fiat currency transfers. Currently, Meta is still in the research phase and has not yet determined specific stablecoin partners.

It is worth noting that this is not Meta's first foray into the cryptocurrency space. In 2019, the company launched a stablecoin project called "Libra"(, which was later renamed "Diem"), aimed at building a global payment network backed by multiple fiat currencies. However, due to regulatory pressure, the project was ultimately forced to terminate.

Ginger Baker, the Vice President of Products at Meta who joined in January this year, is reportedly leading this new stablecoin project. Baker previously worked at the fintech company Plaid and is also a board member of the Stellar Development Foundation, which oversees the Stellar blockchain, bringing a wealth of relevant experience.

Meta's move comes at a time when the U.S. government is seeking comprehensive recognition and regulation of stablecoins. Several financial institutions are also actively laying out plans in this area, with some investment firms and payment giants beginning to test or plan to launch their own stablecoin platforms.

It is reported that Meta began engaging with cryptocurrency infrastructure companies as early as 2025, with initial discussions primarily focused on how to use stablecoins to reduce the costs of international payments. Several informed sources stated that the company is particularly focused on the area of micropayments, especially the payment needs of content creators and digital freelancers targeting the multinational market.

Despite Meta CEO Mark Zuckerberg's recent admission of the failure of the Diem project, he also stated that the company sometimes needs to re-enter markets it has exited due to premature positioning or encountering resistance. This may hint at Meta's continued commitment to exploring the cryptocurrency and blockchain sectors.