The New Battlefield of Encryption Trading Platforms: The Rise of Live Streaming Features

At the end of 2024 and the beginning of 2025, the encryption industry welcomed a new development trend: live streaming features are becoming an important area for major trading platforms to compete for layout. This phenomenon reflects a deep change in the competitive logic of trading platforms, which is not just a simple functional upgrade, but a shift in the core strategy of the platform.

In this speed and emotion-driven market, live streaming is reshaping the flow of information, transaction chains, and community ecology. As competition at the infrastructure level becomes increasingly homogeneous, the differentiation between platforms is beginning to shift towards "soft power" aspects such as user experience, community atmosphere, and content ecology.

The Triple Value of Live Streaming Features

1. Improve user retention

The live streaming feature effectively addresses the issue of low user engagement on the encryption trading platform. It transforms a single trading action into a continuous participation process:

• Users can watch, communicate, and trade simultaneously, enhancing their sense of participation.
• Real-time market analysis and professional interpretation enhance investment confidence and trading frequency.
• The platform can use this to expand community influence, forming a positive cycle of content-community-trading.

2. Promote Instant Conversion

The deep integration of live streaming and trading has brought about new product models:

• Users can perform trading operations directly in the live broadcast room.
• Supports one-click copy trading and automatic strategy replication
• Data, signals, and emotions are linked in real-time to improve decision-making efficiency.

This model transforms live streaming into a new paradigm of "content as transaction."

3. Building a Content Moat

In the Web3 world, KOLs, creators, and communities are the platform's most important non-standardized assets. Through live streaming, the platform can deeply bind with KOLs, transforming them into an important part of the ecosystem:

• Build a dedicated content platform, allowing KOLs to become content producers.
• Establish professional barriers through analyst live broadcasts
• Explore a new social trading model that combines live streaming, copy trading, and NFTs.

Live Streaming Strategies of Major Platforms

Different trading platforms have adopted their own unique live streaming strategies:

1. A large trading platform: Focused on a community-driven content platform

   • Form content flow around the proprietary content platform
   • Build knowledge entry through AMA, new coin explanations, and market live broadcasts.
   • KOL onboarding system in conjunction with new project promotion
   • Emphasize real-time interaction among users to enhance platform stickiness

2. A well-established trading platform: Focused on professional trading live broadcasts

   • Led by the analyst team, focusing on contract strategies and macro interpretation
   • Direct trading is available in the live room, emphasizing a smooth experience of analysis-decision-ordering.
   • The content is primarily in Chinese, deeply cultivating the Asian trading market.
   • Build an expert-oriented content matrix to enhance platform professionalism

3. A certain emerging trading platform: Exploring the new model of "live streaming + social trading"

   • Support users to follow anchor strategies and promote a community joint investment mechanism.
   • Introduce AI-driven market interpretation to enhance content generation efficiency
   • Link with content ecosystems such as NFTs and blockchain games to expand the boundaries of live streaming

Future Trend Outlook

1. AI-driven personalized live streaming recommendations

   • Based on user behavior data, achieve personalized live content recommendations.
   • Live streaming will become the interface for intelligent recommendations and a prelude to trading behavior.

2. Standardization of Exchanges

   • The live streaming feature is expected to evolve from a pilot to an essential feature.
   • More platforms may integrate live streaming as a standard component into the trading interface.

3. The Rise of Decentralized Live Streaming

   • Decentralized live streaming protocols may reconstruct the existing content distribution logic.
   • The platform needs to seek a balance between centralized control and open content.

Conclusion

Live streaming is evolving from a purely entertainment tool into a content monetization engine, connecting KOLs with users, linking information, emotions, and trading behaviors. However, this trend also comes with challenges such as content regulation, investment risks, and manipulation controversies. For trading platforms, live streaming is both an opportunity to seize users' minds and a new field that requires cautious handling. The competition surrounding live streaming features will be an important battleground for the future development of encryption trading platforms.