Tron to Rebrand Nasdaq Firm SRM in $100M Deal, Justin Sun Joins

• Tron is acquiring SRM Entertainment in a $100M equity deal that may serve as a reverse merger to take Tron public in the U.S.
• SRM will be renamed Tron Inc, and Justin Sun will join as an adviser, reflecting a major rebranding shift.
• The deal brings political and regulatory attention, especially due to Sun’s ties to Trump-linked ventures and an ongoing SEC lawsuit.

Tron, the blockchain platform set up by Justin Sun, a Chinese-born crypto entrepreneur, has come to a truly transformative agreement with Nasdaq-listed SRM Entertainment (SRM.O). The deal bears a heavy token purchase component and a company rebranding to “Tron Inc” with Sun being appointed to an advisory position.

The announcement, made by SRM on Monday, June 17, revealed that a private investor will inject $100 million in equity into SRM Entertainment. While the investor’s identity has not been confirmed by the companies, reports from the Financial Times suggest the funds are being provided by Tron itself, hinting at a reverse merger aimed at taking Tron public in the United States.

If additional warrants tied to the investment are exercised, the total deal value could rise to $210 million.

The structure of the agreement suggests a backdoor entry for Tron into U.S. public markets an increasingly popular method for crypto firms facing scrutiny or regulatory hurdles. SRM’s official statement was vague on operational details or future ownership shifts but confirmed that Tron tokens would be acquired as part of the transaction.

The arrangement was facilitated by Dominari Securities, a New York-based boutique investment bank. Dominari Securities is a unit of Dominari Holdings, where Donald Trump Jr. and Eric Trump joined the board earlier this year Those events add political intrigue, albeit indirectly, since Sun has reportedly been involved in crypto-related ventures with ex-President Trump.

Political and Legal Shadows Loom

Sun has been many a time reckoned with regulatory winds. In 2023, the U.S. Securities and Exchange Commission brought a civil fraud action against him, charging him with market manipulation and unregistered securities offerings related to the sales of Tron tokens. While the case has now been stayed, the reputation that it puts over his head continues to haunt him.

And, in spite of such matters, he has remained quite an active participant in the blockchain ecosystem. He recently boosted his investment in Trump-linked World Liberty Financial’s crypto project to $75 million. The Tron network also listed USD1, a stablecoin issued by World Liberty, further tying Sun’s ventures to politically sensitive domains.

Market Reaction and Business Diversification

SRM Entertainment, a company known for designing and distributing custom merchandise like toys and souvenirs, saw its stock price skyrocket on the news. Shares soared over 300% on Monday, peaking at $6.70, compared to $1.45 at Friday’s close.

Although SRM’s legacy business remains intact, its future appears set to revolve more heavily around blockchain and crypto under the Tron brand. How this transition unfolds especially under the gaze of U.S. regulators and political watchdogs remains to be seen.

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