The first in the country, fashion brand ANAP is raising funds with Bitcoin – planning to develop in its core business area worth 8 billion yen | CoinDesk JAPAN

ANAP Holdings, which operates the casual fashion brand "ANAP" for women and children and is listed on the Tokyo Stock Exchange Standard, announced on June 9 that it will conduct the first funding in Japan using Bitcoin (BTC). At the board of directors meeting held on the same day, it was resolved to implement a "third-party allotment capital increase with Bitcoin as a contribution in kind."

The total amount raised this time is about 11.4 billion yen, of which about 8 billion yen worth will be paid in BTC. The company expects to complete the payment on July 22, subject to approval at the Extraordinary General Meeting of Shareholders to be held on July 18. Approximately 8 billion yen worth of bitcoin will be provided in the form of an in-kind investment held by Capital Typhoon, an investment fund.

The remaining approximately 3.4 billion yen will be paid in yen by Net Price Business Revitalization LLC, which aims to support corporate revitalization, but it is planned to convert to Bitcoin after the funding.

The company also announced on this day that it will officially launch a new business utilizing Bitcoin through its consolidated subsidiary ANAP Lightning Capital. It has set a goal of holding over 1000 BTC by the end of the fiscal year ending August 2025.

Related Article: Fashion brand ANAP plans to hold 1000BTC by the end of August - Full-scale Bitcoin business begins

According to the release, the funding raised and the Bitcoin held will be strategically utilized in the following four areas.

1. Bitcoin Treasury Strategy We plan to hold over 1,000 BTC by the end of August 2025. We aim to improve corporate value and financial stability.
2. Trading Strategy We will create profit opportunities by leveraging price fluctuations in the cryptocurrency market.
3. Lifestyle Business A new brand is planned to be launched for high-sensitivity BTC users, both in physical stores and online.
4. Technology Business We will develop BTC payments, mining, and related solutions utilizing blockchain technology.

In this way, the company is also looking at merging with Bitcoin in its core lifestyle apparel business. The company plans to plan and develop a new brand for Bitcoin users in Japan and overseas with high purchasing power, and to develop it in physical stores and e-commerce, and business development that links its core business and crypto asset strategy is also attracting attention.

〈From ANAP Online Shop (Capture)〉According to the release, the company commented on this initiative, stating, "This is a new capital strategy that transcends the framework of traditional finance and utilizes the intrinsic value of digital currency in the medium to long term. It is positioned as a 'solid growth investment' to enhance corporate competitiveness in the era of crypto assets while maintaining financial soundness."

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