ATT jointly launched the community-driven IEO platform Mobee with the Indonesian Compliance exchange, co-building the RWA ecosystem for Indonesia's real economy.

With the concept of RWA (Real World Assets) gaining traction, more and more projects are attempting to bridge the connection between Web3 and the real world through asset tokenization. However, there are still limited cases where blockchain mechanisms are truly implemented in actual consumption scenarios and sustainable business models are constructed, with the overall situation still in the exploration phase. Against this backdrop, the RWA project Advertising Time Trace (ATT), which focuses on advertising scenarios and physical consumption, is carving out a differentiated path: using advertising billboards as the asset base, it aims to build a token-driven, locally-serving network of diverse applications around high-frequency life scenarios such as "dining, retail, and transportation."

Recently, ATT announced that it has reached a strategic cooperation with Mobee, a licensed and compliant exchange in Indonesia, to jointly launch a community-oriented IEO platform and launch its first IEO product, "001 RWA", which is committed to creating a localized RWA solution that is accessible to all people and has a sustainable release mechanism. This article will focus on the product design, cooperation model and localization promotion strategy of this cooperation, and discuss how ATT can promote the practical implementation of the RWA concept based on real consumer needs. Is ATT a pragmatic exploration of the Web3 business model, or is it yet another round of crypto narratives wrapped in concepts? This article will try to give the answer.

About ATT and Mobee

ATT—— A Web3.0 application project leading the innovation of the digital advertising ecosystem

Advertising Time Trace (ATT) is a future-proof Web 3.0 application that integrates real-world assets (RWA), decentralized physical infrastructure networks (DePIN), and distributed ledger technology (DLT) to build an innovative digital advertising ecosystem. Relying on its original DA-AIOT-P (Decentralized Asset - Internet of Things Artificial Intelligence - Payment Method), ATT Global efficiently integrates offline advertising resources, e-commerce advertisers, user traffic and digital technology to open up the Web2 entrance, bring new traffic to the Web3 ecosystem, and promote large-scale applications.

At present, ATT has deployed a number of large-scale outdoor advertising screens in many core business districts in Hong Kong (including Lan Kwai Fong in Central, Starlight Store in Tsim Sha Tsui, Sugar+ in Causeway Bay, and World Trade Center), with an average daily footfall of hundreds of thousands, an annual advertising revenue of more than US$2 million, a total of more than 200 advertisers, and more than 1,000 merchants forming linkage cooperation, building a stable and healthy business closed loop.

Building on the successful experience in Hong Kong, ATT is actively expanding into the Southeast Asian market. According to official news, ATT has partnered with the well-known local restaurant chain Duck King in Indonesia and collaborated with the largest Web3 community in Indonesia, Sekuya, to create virtual IPs, entering local consumption scenarios. At the same time, the project has expanded into the Thai market, partnering with leading Thai company KING POWER to display naked-eye 3D advertising screens at the Bangkok landmark MAHA NAKHON building, further enhancing brand influence.

Mobee - A rapidly growing compliant digital asset trading platform in Indonesia.

Mobee is the fastest growing licensed digital asset exchange in Indonesia, now serving over 700,000 users and having significant influence in the local market due to its compliant operations. Mobee holds a crypto asset physical trader license (PFAK) issued by the Indonesian Commodity Futures Trading Regulatory Agency (BAPPEBTI), which means the platform must meet strict capital requirements, system security standards, user rights protection, and regular information disclosure compliance.

In addition, Mobee has registered with S&P Global Exchange (CFX), Indonesia's national digital asset trading platform, further strengthening its compliance operations and market position.

The significance and value of strategic cooperation between both parties.

Based on their deep accumulation in the Web3 field, ATT and Mobee have joined forces to effectively explore new consumer liquidity in the compliant market. This collaboration not only further完善了双方的产品生态体系 but also provides strong support for the international expansion of brands, becoming an important step in promoting the implementation of Web3 applications in Southeast Asia and even globally. The following will analyze the core significance and value of this collaboration from multiple dimensions.

Compliance assurance, enhancing platform security

With the advantages of compliance operations provided by Mobee, this cooperation significantly enhances the overall security of the IEO platform, offering users a more secure participation environment. The ATT ecosystem token $ATT has been officially listed as ATT2 (ID: ATT2-1439) on the national digital asset trading platform CFX in Indonesia, where users can verify the relevant information on the official website. This progress lays a solid foundation for the application of $ATT in the compliant market.

Enriching the product ecosystem to boost Mobee's market competitiveness.

By creating a community-driven IEO module, Mobee has not only expanded its product system and enhanced the platform's differentiated competitiveness, but also further consolidated its brand influence in the Indonesian local market. ATT, as the exclusive technical partner, assists in the rapid establishment of the IEO product line, while ATT's global user resources will inject new momentum into Mobee's international development.

Deeply cultivate Southeast Asia and expand the potential of the ATT ecosystem.

This cooperation becomes an important strategic starting point for ATT in Southeast Asia, especially in the Indonesian market. The local users introduced through the IEO model will become an important part of the ATT ecosystem, promoting the continuous growth and improvement of the ecosystem.

$ATT leads platform governance and value flow

$ATT plays a central role in the IEO platform, where users stake their tokens to gain priority access to high-quality projects. In addition, $ATT holders can also actively participate in community governance, including online voting on key projects, reflecting the openness and transparency of both platforms. The application of $ATT in the platform not only expands the actual use scenarios of tokens, but also promotes the batch launch of high-quality projects, continuously injecting strong growth momentum into the ecosystem.

Innovative Design Fuels Inclusiveness: Interpretation of the Launch of IEO Product "001 RWA"

Innovative small asset products for local users

In view of the actual economic situation of Indonesian users, "001 RWA" lowers the investment threshold through asset splitting. According to the data, about 90% of Indonesian residents have less than 5,000 yuan in bank deposits, so ATT split assets worth about 320-380 US dollars into small units with a unit price of about 5 US dollars, which is more in line with the spending power and participation habits of local users. This design will effectively promote more local users to enter the platform and the ATT ecosystem, and enhance ATT's local activity and ecological influence.

Flexible staking and releasing, stimulating token vitality

The total issuance of "001 RWA" is 9 million pieces, and users can subscribe through the Mobee platform or the ATT official website. Compared to the RWA products previously launched by ATT, this design focuses on optimizing the liquidity and cashability of the assets, while also being more flexible and user-friendly in terms of incentive logic and operation methods.

The product adopts a "staking and release" mechanism, allowing users to continue staking after holding "001 RWA" and unlocking a corresponding amount of $ATT monthly, resulting in a smoother release rhythm. In contrast, previous RWA products typically relied on triggering conditions or phased events to release token rewards.

In addition to direct subscription, users can also obtain 21 "001 RWA" by staking 5,000 $ATT and then participate in the subsequent staking unlock process. This mechanism not only enriches the application scenarios of $ATT but also enhances the token's usage rate and users' willingness to participate, providing solid support for the long-term growth of the ecosystem.

User asset integration plan under mechanism upgrade

While promoting product mechanism innovation, ATT also takes into account the participation rights of existing ecological users. To this end, ATT has launched an asset integration plan for old users: users holding "futures type" RWA products can exchange a certain proportion of the original assets for "001 RWA" through staking, smoothly integrating the original assets into the latest product system and releasing liquidity in advance.

At the same time, the original reward release mechanism will continue to be implemented, ensuring users' sustained earnings under both the old and new systems. Through this transitional design, ATT balances the evolution of the mechanism with the continuity of user rights, further strengthening ecological trust and user loyalty.

Token circulation structure innovation: dual optimization of stability and participation channel

$ATT is now officially launched on Mobee, where all transactions on the platform are conducted through independent liquidity pools to avoid severe impacts from external market conditions. It is worth mentioning that Mobee, under the premise of complying with local CFX regulations, has introduced a mechanism of "70% token custody + 30% market circulation" to reduce the price volatility of tokens caused by large-scale circulation. This closed supply structure can create price elasticity when demand increases, while also suppressing short-term fluctuations, providing a more resilient pricing foundation for $ATT.

In view of the high threshold for KYC on the Mobee platform, the ATT team has specially launched an "internal circulation mechanism" to provide an alternative path for global users to participate in the Indonesian market with a low threshold. Users can choose to entrust the $ATT obtained after staking "001 RWA" to the official, and the team will return the equivalent assets according to the real-time average price of Mobee, so as to bypass KYC restrictions and complete asset circulation.

In practical use cases, users gradually release $ATT by continuously staking "001 RWA", effectively driving market activity. On this basis, due to the limited number of tokens circulating in the market, a closed-loop path of "staking - releasing - trading" is formed, creating an ecosystem with tight supply and demand and value return, achieving a virtuous cycle within the market. This not only enhances the practical value of $ATT but also increases users' willingness to hold long-term and participate.

Conclusion: ATT is reconstructing the landing path of RWA and Web3 with advertising assets.

ATT is using the digitization of advertising assets as a breakthrough to truly promote the convergence of the real world with Web3. By reshaping the revenue structure and participation methods of the traditional advertising industry, ATT puts advertising revenue on the chain, which not only improves transparency and operational efficiency, but also allows users and merchants to directly participate and benefit with the help of the token mechanism, gradually building a sustainable business closed loop.

On this basis, ATT's global layout is also accelerating its expansion. From large outdoor advertising screens in the core business districts of Hong Kong to in-depth cooperation with leading local enterprises and communities in Indonesia, Thailand, and other places, ATT is penetrating Web3 applications into real offline consumption scenarios, allowing digital assets to truly enter the daily lives of more users.

Through advertising innovation, scene implementation, and global strategic cooperation, ATT is building a practical network around RWA applications, providing a replicable and scalable commercialization path for the Web3 industry. This model not only clarifies the real value of RWA but also proves that it can go beyond financial instruments and achieve comprehensive implementation in real markets.