> One is tangible, the other exists only on screen. Labubu and NFT, these two forms of IP seem to reside in the real and virtual worlds, yet in the era of emotion-driven consumption, they grow, explode, and recreate myths with astonishingly similar logic.
Written by: Nancy, PANews
A cute little monster Labubu quietly stands in the display window, outside the glass is a long queue of fans waiting to buy, just for the surprise of possibly unveiling a hidden version. Similarly, a series of digital images are minted as NFTs on the chain, invisible in physical form, yet sold out in just a few minutes.
One is tangible and real, while the other only exists on the screen. These two forms of IP seem to inhabit the realms of reality and virtuality, yet in the emotion-driven consumer era, they grow, explode, and recreate myths with astonishingly similar logic. Behind this lies the medium of community interaction, and the projection of individual identities.
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> One is tangible, the other exists only on screen. Labubu and NFT, these two forms of IP seem to reside in the real and virtual worlds, yet in the era of emotion-driven consumption, they grow, explode, and recreate myths with astonishingly similar logic.
Written by: Nancy, PANews
A cute little monster Labubu quietly stands in the display window, outside the glass is a long queue of fans waiting to buy, just for the surprise of possibly unveiling a hidden version. Similarly, a series of digital images are minted as NFTs on the chain, invisible in physical form, yet sold out in just a few minutes.
One is tangible and real, while the other only exists on the screen. These two forms of IP seem to inhabit the realms of reality and virtuality, yet in the emotion-driven consumer era, they grow, explode, and recreate myths with astonishingly similar logic. Behind this lies the medium of community interaction, and the projection of individual identities.