Huawei Mate70 launched: Standard version falls below the issue price, Pro version is hard to find | frontline

On December 6th, Huawei Mate 70 series phones officially started online and offline sales, as reported by the Science and Technology Innovation Board Daily (Reporter Tang Zhixiao).

The starting price of the Mate 70 series this time is 5499 yuan, covering four models, namely Mate 70, Mate 70 Pro, Mate 70 Pro+, and Mate 70 RS Porsche Design.

Journalists from the Science and Technology Innovation Board Daily learned from visits to frontline sales stores that the market performance of various versions of the Mate 70 series varies. The standard version has fallen below the initial coin offering price in some channels, while the top-configured Extraordinary Master edition had a peak increase of over 2000 yuan.

It is reported that on the day of the release of the Mate 70 series, Huawei's Terminal BG CEO He Gang came to the store as the store manager, welcoming consumers to purchase and interact, and introducing the new highlights of the Mate 70 series phones.

During the interview, He Gang said that the number of reservations for the Huawei Mate70 series has exceeded 6.7 million. Although Huawei's phone production is relatively large in the industry, there is still a slight shortage in the initial supply due to high demand. The Supply Chain team is working overtime and doing their best to ensure that consumers can get the products as soon as possible.

"Science and Technology Innovation Board Daily" reporters noticed during their visit that, during the release of the Huawei Mate 70 series, a situation similar to the iPhone 16 series occurred, where the standard version was adequately supplied, and even a situation of falling below the initial coin offering price occurred, while the higher-spec Pro version, Pro+ version, and Extraordinary Master version had varying degrees of premium.

At a Huawei direct store in Shenzhen, a reporter from the Science and Technology Innovation Board Daily learned that all models of phones except for the Mate 70 standard version are out of stock. "There are still a few spots for the standard version, while other versions need to wait."

Another employee at a authorized Huawei dealer store gave the same answer, the standard version is well-stocked, but other versions still need to wait.

The aforementioned dealers told the reporter of the Kechuangban Daily: 'The supply of Pro+ version is relatively sufficient. The next batch of goods is expected to arrive in stores two weeks later. The Pro version is relatively popular, and the time for the next batch of goods to arrive in stores is yet to be determined. If you want to get the goods in advance, you need to pay a deposit first.'

Reporters from the Science and Technology Innovation Board Daily learned from a mobile phone recycling stall in Huaqiangbei that the standard version is currently falling below the initial coin offering price and is basically not being recycled. The Pro version and RS extraordinary master version are more popular, with a general markup of around k yuan.

"The extraordinary master's recycling price reached a peak of over 2000 yesterday. If you don't have high requirements, now is a good time to buy the standard version," said the mobile phone recycling person in Huaqiangbei mentioned above.

There are scalpers selling the Huawei Mate 70 series. They told the reporter from the 'Science and Technology Innovation Board Daily': 'Now the price of the standard version has dropped by about 200 yuan, the supply is abundant, so they are selling at a loss.'

On the second-hand trading platform, there are a large number of individual sellers listing the Mate 70 standard version at a price lower than the official starting price, while the Pro version and Pro+ version are priced at a premium of more than 500 yuan. Among them, some dealers directly offer a maximum discount of 500 yuan for the Mate 70 standard version.

The dealer said, "The premium for Mate 70 Pro+ and the extraordinary master version is uncertain, and real-time inquiries are required. Now it is more than 1000 yuan. We have internal channels to ensure genuine products."

Why does the standard version experience a fall below the initial coin offering price, while the Pro version is 'hard to come by'?

A Huawei mobile phone dealer told the Science and Technology Innovation Board Daily that when distributing goods, they were allocated a large number of standard version machines, while the supply of Pro version machines was relatively small. "In comparison, the Pro version price will definitely have a premium, and the loss on the standard version will definitely have to be compensated for by the Pro version."

Some also believe that the official direct store operation decisions, service processes, and product sales are all uniformly supervised by Huawei, while the sales policy of distributor stores is more flexible. In order to quickly recoup funds, they will also break free from official restrictions and sell at a reduced price. "Excluding the motivation of brand promotion, the first round of sales also has the need to collect market feedback in order to adjust the production quantity of different models."

There may be the involvement of the brand, but in fact, there is also a need to "test the waters". After the new machine is released, the brand also needs to wait for market feedback before arranging the next production step.

Besides the reasons for distribution, the Mate 70 standard version and above models also have different hardware parameters.

From the appearance, the Mate 70 Pro adopts a 6.9-inch equally deep quad-curve screen, while the Mate 70 adopts a 6.7-inch OLED straight screen, with obvious differences in appearance design. In addition, the standard version is also lacking a 3D depth-sensing camera and does not support 3D face unlocking.

The standard version uses the same model of Kirin chip as the Pura 70 series, while the Pro version and above models are equipped with the new generation of Kirin chips with stronger performance, which improves the performance by about 30% compared with the previous generation. The Pro version has reduced the rarely used satellite call function and only supports sending and receiving satellite messages, but the price is discounted by 2000 yuan. Compared with the Pro+ version, it has higher cost performance and is more popular with consumers.

Shanxi Securities stated that in the fourth quarter, as the peak season for consumer electronics, with the intensive release of consumer electronics products represented by Huawei Mate70, the acceleration of AI edge applications, the empowerment of wearable devices such as glasses, headphones, watches/wristbands, and the deterministic trend of policy subsidies for 3C products, the consumer electronics industry will usher in a replacement wave and drive the related supply chain to stock up.

According to CINNO Research, it is estimated that the cumulative sales volume of Mate 60 in the Chinese market from its launch to October 2024 will be about 13 million units, and the expected total sales volume throughout its lifecycle will be around 15 million units. It is expected that the total sales volume of the Huawei Mate 70 series will be around 15 million units.

Source: Science and Technology Innovation Board Daily

Author: Science and Technology Innovation Board Daily