Hotcoin brand upgrade, opening a new era of trusted global trading.

This brand upgrade is not only a renewal of the visual language but also a solemn expression of Hotcoin's brand vision aimed at global users.

Written by: Hotcoin

1. Seven years like a day, millions of users trust

Since its establishment, Hotcoin has successively obtained the US MSB financial license and the Australian AUSTRAC regulatory qualification. It has always adhered to the principle of "safety and compliance, user first," rooted in Asia and expanding globally, gradually growing into an internationally influential cryptocurrency trading platform. As of 2025, the platform has operated for seven consecutive years without any security incidents, serving millions of registered users worldwide, with nearly 500 types of cryptocurrencies listed and trading categories covering spot, contracts, NFTs, OTC, and other diverse ecosystems.

In terms of compliance construction, Hotcoin has successively obtained the US MSB financial license and the Australian AUSTRAC regulatory qualification, and is actively expanding its compliance layout in major cryptocurrency markets such as Hong Kong, Spain, and the Middle East, continuously strengthening its brand positioning as a "global trusted exchange."

These achievements not only validate the platform's comprehensive strength in various aspects such as security, stability, risk control, and service, but also provide a solid underlying support for this brand visual upgrade. We believe that a truly reliable brand not only requires strong product capabilities but also needs a continuously evolving expression language.

2. Use evolved language to convey unchanging trust

The evolution of a brand often begins with an innovation in visual language. In the past few years, Hotcoin has used a classic blue and white logo as its brand identifier, adopting a more vibrant and profit-oriented brand tone, creating an active, youthful, and dynamic exchange image.

However, with the globalization and diversification of the user base, we realize that a brand that truly possesses global trust needs a more stable, credible, and modern way of expression.

Therefore, Hotcoin will officially launch its brand visual system in 2025, fully renewing our color system, graphic language, and brand tone while retaining the spirit of "growth." This upgrade is not simply a change of colors and logos, but an important step for Hotcoin to transition from a "functional platform" to a "trustworthy brand." The new visual language centers around the core keywords of "trust, safety, and internationality," fully shifting the brand language towards "professional" and "safe," and establishing an image as a compliant trading platform serving global users.

We use an upward trend logo, blending the most pleasing color schemes and a unified font system, hoping to convey a clear message: in the ever-evolving waves of the crypto world, Hotcoin will always stand by the users.

3. Function Upgrade: Professional Tools, Empowering Trading Insights and On-Chain Future

Visual Style Description

In previous versions, Hotcoin's UI style emphasized "information density" and "functional modularity" to meet users' needs for quickly accessing trading entry points and core data. It is efficient and practical, but the card stacking and information density result in a lack of emotional connection, brand recognition, and visual unity. In the past, we focused users' visual attention on product entry guidance, which could quickly convey our feedback to users but caused visual interference and hindered users' experience and information acquisition.

This time, the visual upgrade has been comprehensively optimized, from system color tones, graphic language to interface layout. It abandons the previous information-dense "tool-based" interface. The new design focuses on user asset security and clarity of chart trends, reducing visual distractions, enhancing brand recognition and consistency, and creating a trustworthy trading environment.

New feature launched

Second-level K-line: Higher frequency market insights

• The newly launched "Second-level K-line" feature meets the needs of high-frequency trading users for instant trend judgment, suitable for capturing rapid market movements and executing strategy trades.
• With the new UI chart component, K-line rendering is clearer and operations are smoother, providing professional users with stronger data feedback efficiency.

Web3 Wallet Module (Coming soon)

• Hotcoin is about to launch its native Web3 wallet feature, supporting on-chain asset management, NFT binding, direct wallet interaction, and other services.
• This feature will officially open the first batch of usage permissions on August 6, and will be deeply integrated with mainstream blockchain ecosystems such as EVM, Solana, etc.
• With a new visual system for brand upgrading, the Web3 module will adopt independent color schemes and exclusive animations to create a more open, free, and on-chain entrance.

We hope to connect the boundaries between CEX and the on-chain asset world through the Web3 wallet, making Hotcoin your first stop in exploring the on-chain ecosystem.

IV. From Functionality to Trust: Top Ten Reasons to Choose Hotcoin

Behind this brand upgrade is Hotcoin's in-depth reflection on "what an exchange is and what it should provide for its users."

We are no longer satisfied with being a "useful tool"; instead, we aspire to be a trusted brand partner for users on their journey towards a crypto future.

From a functional perspective, Hotcoin has already possessed industry-leading product capabilities:

• Up to 125x leverage perpetual contracts, unleashing trading potential
• A diverse range of trading products including spot, leverage, NFT, and OTC to meet the needs of various users.
• A powerful copy trading system that allows beginners to easily follow top traders.
• A stable and reliable matching engine with a stop-loss protection mechanism ensures trade safety during extreme market conditions.

But more importantly, Hotcoin is upgrading these "functional advantages" to "brand value"—making "professional, safe, transparent, and supportive" the first impression users have of Hotcoin.

We have summarized the top ten core reasons why users choose Hotcoin, which also forms the cornerstone of the new brand philosophy:

These are not single-point functional stacks, but rather a true embodiment of the Hotcoin brand's "trustworthy".

Hotcoin always believes that a truly long-lasting exchange is not based on temporary traffic, but on the ability to "deliver on promises" day after day.

Today's brand upgrade is the beginning of conveying this capability to every user through stronger visual and content language.

5. Brand Upgrade Celebration: Share Luxurious Gifts, Win Real Gold in Contract Trading!

Invite friends to trade contracts, a single person can earn up to 1000 USDT in real money.

During the event period, all users can participate in the "Contract Invitation Cashback" activity:

• For each successful invitation of a valid friend, you can receive a reward of 25 USDT in real cash.
• Each individual can earn a maximum of 1000 USDT in real funds.
• Total prize pool: 100,000 USDT, first come first served

Valid friend definition: Registration + Net deposit ≥ 100 USDT + Contract trading volume ≥ 10,000 USDT, and KYC completed.

New user contract trading reaches the standard, up to 280 USDT in real cash can be claimed.

New registered users with a net deposit of ≥100 USDT and a cumulative trading volume of ≥10,000 USDT can receive new user benefits, with a maximum of 300 USDT available. The total prize pool is 100,000 USDT, and it is on a first-come, first-served basis (KYC must be completed).

Reward Ladder:

Total prize pool: 100,000 USDT in real rewards, first come first served

📆 Event Time：

July 29, 2025 18:00 - August 08, 2025 18:00 (UTC+8)

📝 Participation Method:

6. Be a Trusted Partner in the Crypto World

This brand upgrade is not only a renewal of the visual language but also a solemn expression of Hotcoin's reaffirmed brand vision for global users.

In the past seven years of development, we have grown from an emerging trading platform to a comprehensive cryptocurrency asset service platform that serves millions of users worldwide, holds compliance qualifications in multiple countries, and covers a diverse product line including spot, contracts, NFTs, and OTC. However, what truly defines us has never been the trading volume and rankings, but the original intention we always adhere to: "built for the users."

We believe that a truly strong brand does not rely on hype or gimmicks, but rather on consistently delivering on promises and providing service.

In the context of the accelerating integration of the crypto world with the real economy, Hotcoin will continue to build a future-oriented global financial connector based on "compliance, security, transparency, and support."

We hope to achieve:

• Be a warm exchange - accompany users in their growth and understand their concerns.
• Be a responsible exchange - proactive compliance, asset protection, no reckless behavior.
• Build a trusted brand - maintain the power of "stability" regardless of market conditions.
• Do one thing that you have always been doing —— Your trading, we are always consistent.