Do you think Web3 is no longer hot? They are just not in the place you are looking.

Recently, we often hear a question: "Isn't it getting hotter on-chain? Why is it so quiet on Twitter?"

This question is actually very representative, as it reveals a habitual mindset in the Web3 community: we are too accustomed to judging "popularity" by "bustle."

Twitter is like a continuous party, loud and full of discussions, seeming very lively. However, the few thousand most active people at the party do not actually represent the true ecosystem of Web3. The vast majority of real users neither scroll through tweets nor post, and many are not even aware that they are using on-chain technology.

They are not calling out, but they are really using it.

So, where are the real users?

Imagine a college student playing a blockchain game. He hasn't studied "on-chain assets"; he just thinks the game is fun and can make some pocket money.

Alternatively, a regular user is posting, liking, and claiming rewards in a social app, completely unaware that the on-chain logic operates behind it. For him, this is no different from using Xiaohongshu or Bilibili.

These people mostly come from Web2. They won't actively participate in the "narrative" or support you on Twitter, but their actions are genuine, and the growth is solid.

It is not about "teaching users to use the chain", but rather "users do not feel the chain at all"

For example, the game "Hotspring" already had millions of users during the Web2 phase. After integrating the blockchain, they did not make a big announcement saying "we have transitioned to Web3," but instead allowed users to transition naturally, with no changes in experience and no increase in barriers.

For example, the social product "OverHerd" has not relied on financing to create buzz, nor has it operated topics on Twitter, yet its activity level has surpassed that of many "once-popular" Web3 social platforms, thanks to the product itself.

These projects have a common point: they are all landing on Sei. It's not because Sei has a "loud voice," but because its performance and architecture can truly support these scenarios aimed at the general public.

Sei itself does not emphasize "on-chain experience"; instead, it does more to "hide the chain," providing developers and users with a smoother experience closer to Web2.

It's not about saying more, but using more.

Twitter can bring temporary exposure, but it's not a long-term solution. If Web3 wants to truly reach hundreds of millions of users, it cannot just speak within its own small circle.

Web2 level entrepreneurs understand this. They care more about whether users are satisfied and whether the product runs smoothly, rather than whether their tweets are being retweeted. The products they create are designed for ordinary users to use without barriers, without the need for users to first take a "blockchain introductory course."

Sei precisely meets this demand. It is not competing for a voice, but rather helping products to land. For this reason, it is becoming an infrastructure choice for an increasing number of projects aimed at the general public.

If we talk about what the next wave of Web3 explosion will be, it's not the KOLs who gain followers the fastest, nor the storytellers who tell the best stories, but rather those products that users don't even realize are Web3, yet they use them every day.

This is exactly the direction that Sei is pushing for. A true blockbuster doesn't need to be shouted out.