Labubu Latest News: LABUBU Coin Briefly Surpasses $70 Million

On June 10, 2025, at the Yongle Spring Auction, a unique mint-colored LABUBU was sold for 1.08 million yuan, with the buyer’s identity undisclosed. Another limited edition brown LABUBU, one of only 15 made, was also sold for a high price of 820,000 yuan, pushing the market popularity of this “ugly-cute little monster” to a new height.

Just three days later, the Korea branch of Pop Mart announced on June 14th the suspension of offline sales of the LABUBU series in South Korea due to large-scale chaos triggered by sales. Consumers lined up overnight, physical conflicts occurred frequently, and even police were needed to maintain order. The company made this decision based on safety considerations and publicly apologized.

LABUBU Global Craze: From Celebrity Effect to Social Capital

The meteoric rise of LABUBU can be described as a textbook-level cultural phenomenon. This Nordic forest elf, created by Hong Kong artist Long Jiasheng, was born in the picture book “The Mysterious Buka” in 2015 and quietly made its debut in 2018 in the form of a 59 yuan blind box. The real turning point began in 2024:

• Celebrity endorsements ignite the world: Korean idol Lisa ignited the Southeast Asian market by posting a LABUBU selfie on Instagram; in February 2025, Rihanna was spotted at Los Angeles airport with a pink LABUBU accessory, earning her an “international pass”; subsequently, global stars like David Beckham and Liu Yifei shared photos of their children, with related TikTok topics exceeding 1 billion views.
• Auction and second-hand market prices soar: besides the auction record of 1.08 million yuan, the second-hand price of a standard blind box originally priced at 99 yuan exceeds 2300 yuan; the collaboration models are even crazier, with the LABUBU x Vans model skyrocketing from 599 yuan to 27999 yuan, a premium of 47 times.
• The outbreak of the derivatives economy: China’s young people are rising in the “baby-raising trend”, with LABUBU baby clothes selling hotly on Taobao (the sale of the floppy-eared rabbit outfit exceeded 3,000 pieces); “baby transformers” charge 300 yuan for a single modification, with top earners making a five-figure monthly income; it has even given rise to the “baby rental economy”, with LABUBU available for daily rent on Xianyu at 30 yuan, and a deposit of 500 yuan.

Price Prediction: Three Possibilities in the Frenzy

As LABUBU’s financial attributes strengthen, its Price trend Highly differentiated characteristics:

Physical collectible toys: Scarcity-driven tiered premiums

• Standard edition: Original price of 99 yuan blind box, hidden edition second-hand price consistently above 2000 yuan
• Limited edition: For example, the “Valentine’s Day Series” released in April 2025, second-hand price soared from 2600 yuan to 8000 yuan within two months
• Collectible grade: The first-generation large works have entered the million-level auction market, and there is still room for appreciation if co-branded with top luxury brands like LV and Chanel in the future

LABUBU Coin: High-risk speculation on Solana

Note that this token is not related to the official Pop Mart and is a community-issued Meme coin, exhibiting typical characteristics of sharp rises and falls. Previously, LABUBU once broke through a market value of 70 million dollars, and has currently dropped back to around 44 million dollars:

• Optimistic scenario (market cap over 100 million): If a new collaboration or IP is adapted into a film, coupled with listings on mainstream exchanges, it could reach a market cap of 100 million dollars.
• Neutral scenario: The popularity of trendy toys is stable, and the Token fluctuates in the range of 0.0006-0.0009 USD.
• Pessimistic scenario: If regulations crack down on Meme coins or the hype fades, the risk of going to zero is extremely high.

Industry Impact and Rational Warning

The outbreak of LABUBU has directly rewritten the industry landscape:

• Pop Mart’s 2024 financial report shows that the THE MONSTERS series, where LABUBU belongs, generated a revenue of 3.04 billion yuan, a year-on-year increase of 726.6%, contributing 23.3% to the group’s total revenue.
• In Q1 2025, overseas revenue increased by 475%-480% year-on-year, with founder Wang Ning aiming for total revenue to exceed 20 billion yuan in 2025.

Cold Thoughts Behind the Frenzy: Multiple analysts point out that when trendy toys become social capital and investment tools, their prices deviate from cost logic and enter the capital valuation system. Former collector Cheng Luo admits: “The second-hand price of LABUBU is nearing its peak,” and novice collectors should avoid blindly chasing high prices; they need to gain a deep understanding of IP value and assess their economic capabilities.

The magical narrative of LABUBU reflects the profound changes in the consumption logic of Generation Z - paying a premium for emotional recognition and financializing social capital. The future of this “plastic Moutai” depends not only on whether Pop Mart can sustain the vitality of its IP but also tests the market’s ability to discern between virtual and real bubbles.

After all, true value never arises from the end of a game of passing the parcel, whether it is the doll held in hand or the crypto tokens on the chain.