Domestic apparel listed company ANAP starts Bitcoin business, planning to hold over 1000 BTC by the end of August.

## Starting Bitcoin Business

On the 9th, the domestic listed company ANAP Holdings, which specializes in clothing sales, announced that its consolidated subsidiary ANAP Lightning Capital will start a business involving the cryptocurrency Bitcoin (BTC).

This Bitcoin business is explained as having mid- to long-term Bitcoin holding and trading as the pillars of its strategy. Additionally, it states that it has a uniqueness that sets it apart from existing Bitcoin holding companies in actively developing the entire Bitcoin-related business area in addition to these pillars.

ANAP Holdings is a company that has purchased Bitcoin multiple times so far. In 2025, it established ANAP Lightning Capital and began its investment business.

In the treasury strategy, which is one of the pillars of this business, it is explained that Bitcoin will be strategically held from a medium to long-term perspective, aiming to strengthen the financial foundation. It was stated that there are plans to hold over 1,000 BTC by the end of the fiscal year in August 2025 (the number of holdings at the time of the announcement in May was 102 BTC).

Additionally, it is explained that the other pillar, the trading strategy, aims to seize profit opportunities through the buying and selling of Bitcoin and Bitcoin derivatives. Taking into account market volatility (price fluctuations), it is stated that agile trading will be conducted with appropriate risk management.

What is a derivative?

The English term "Derivative" refers to a financial product that is derived from underlying assets such as cryptocurrencies and stocks.

Additionally, it was stated that planning, development, and sales of high-functionality and aesthetically pleasing lifestyle brands and products targeting high-end users of Bitcoin (Bitcoiners) both domestically and internationally would also be conducted.

Furthermore, it is stated that the company will explore technology businesses such as Bitcoin payments, and will also consider participation in mining operations and strategic utilization methods related to held Bitcoin.

To implement these strategies, measures such as promoting talent acquisition and strengthening networks, establishing a "Global Advisory Board" composed of leaders in the Bitcoin field, and hosting international conferences will be undertaken.

Finally, ANAP Holdings has expressed its expectation to establish a growth cycle across the entire group, using the Bitcoin business as one of the catalysts, despite currently having some businesses under reconstruction, and to lead to improved performance.

The stock price of ANAP Holdings has been on the rise since it began purchasing Bitcoin in April of this year. As of the time of writing this article, the stock price is 964 yen, which is an increase of over 81% compared to the previous month and more than 159% since the beginning of the year.

Bitcoin建ての増資も

The company announced on the 9th that it will conduct a third-party allotment of shares, contingent upon the approval resolution at the extraordinary general meeting of shareholders scheduled for July. It will issue new shares and the 7th round of stock acquisition rights for fundraising.

What is attracting attention in this capital increase is the fact that part of the payment for the new shares will be accepted in Bitcoin. This capital increase denominated in Bitcoin is seen as a first instance.

Specifically, Capital Typhoon Co., Ltd., which is the allocation target for fair issuance in the new shares, will contribute in Bitcoin. ANAP Holdings will raise approximately 8 billion yen in Bitcoin from the company.