Adidas Enters FIFA Rivals Universe With Licensed Digital Products

Adidas will provide exclusive digital apparel and content for the new mobile game FIFA Rivals under a multi-year agreement.

Exclusive Adidas Content Launches With FIFA Rivals on June 12

The partnership coincides with the global launch of FIFA Rivals on iOS and Android on June 12. Developed by Mythical Games in partnership with FIFA, the game is an officially licensed, arcade-style football title.

The announcement shared with Bitcoin.com News explained that Adidas branding and products will be featured throughout FIFA Rivals. Players will gain access to exclusive digital items inspired by the brand’s football history. These include team kits, jerseys, and virtual boots.

Specific digital offerings tied to Adidas encompass kit designs (both classic and new), boot releases linked to real-world player performances and Adidas launches, a limited-edition match ball, and a dedicated Adidas Training Facility for player card progression. Limited-time in-game events and challenges related to Adidas gear are also planned.

FIFA Rivals combines FIFA licensing with fast-paced, arcade gameplay. Players build teams from global clubs and stars, compete in real-time PvP, and trade non-fungible token (NFT) digital player cards as collectibles on the Mythical Marketplace. The game utilizes Mythical’s platform, enabling players to own their in-game assets securely.

Mythical Games, recognized for its work on major franchises and blockchain-based player ownership models in games like NFL Rivals, developed FIFA Rivals. Adidas, headquartered in Germany, reported 2024 sales of €23.7 billion. The game launches globally next week.

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